Saturday, July 30, 2011

Learn What It Takes to Promote Your Services on Your Blog



Monetizing your blog the right way doesn't always mean that you should be running ads on it; selling your own services on your blog is also a good way to make money. Use this article to teach you the best way to sell your services with your blog so that readers will actually pay for them.

Share the experiences you've had with clients in the past by doing case studies and posting the results on your blog. Doing a case study of one of your clients occasionally is probably one of the most effective ways to highlight your services. You have the option of asking an existing client for permission to use them as a case study or offer your service for free to a reader in exchange for allowing you to use the experience as your case study. Once this study is published, people will be lining up to do business with you. Many potential clients view the case study as complete and total proof of the services you offer. You instill confidence in your potential clients and make it easy for them to go for your services. Don't forget that posts are powerful tools for promoting the services you offer. It's obviously not right to do this in each and every post, but by casually mentioning your services within your post will give your readers a subtle hint about what services you offer. Don't deviate from your post's topic and do it in such a way that it doesn't come out as strong promotion. A great way to do this is to get a clients permission to share the experience you had helping that client in one of your blog's posts. When you do this you can get the word out about the services you offer while also informing your audience of something they will find valuable too.

Leverage Social Media: It's very natural to get involved with social media to promote your services when you're doing it through your blog. If you add social media's power to your blogging efforts you can offer your services to even more people without having to do any extra work. Social sites like Facebook and Twitter can prove to be a big advantage for you when it comes to heavy duty promotion. Just make sure you're actively participating on these sites, as they will help you build a stronger reputation and create a targeted network. When you are involved in social media as a blogger, you'll be able to get twice as much exposure with half as much time spent.

Be careful that you don't try to promote a service on your blog that your readers aren't going to be interested in buying at all. If your audience isn't really interested in whatever services it is that you're selling then it's a terrible waste of effort to try and promote those services on your blog. You need to make sure that every post you make speaks to your audience and represents you as an authority on the topic they are most interested in. Why aren't you getting busy? This is the best possible time to get started promoting yourself on your own blog.

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