For the novice online business, there is much to learn when it comes to producing a site that makes money. Among a few other things, how well you plan and implement your navigation will be just one big thing that has to be done right. Once you know the navigation is solid, then you can focus on other things such as content, for example.
Flash presents a host of unique problems for many online businesses, even though it can look very good when properly created. If you are just in total love with Flash, then at least give people an option to sidestep it. Not every visitor will have a computer that can load the Flash-laden pages very quickly, and that is a navigation and user experience issue. This is obviously up to you, but we feel there are still great numbers of people who have an aversion to Flash. So then this comes down to you making a business decision about going through the trouble to make this possible. Most people have a little bit of patience and will look for something they really want if they think you have it, but try to minimize the search time. Blogs help greatly with this because they make use of categories, and you should arrange all relevant information in the right place. It is also a good idea to make your categories with future growth in mind because you will want to expand your site content, most likely. The benefits to doing this relate to usability and visitor experience which are actually one and the same.
We hope you realize that excellent navigation is not some abstract idea that serves no useful purpose. You need to focus on making it easy for the search engine spiders to navigate through your site too, so that your pages are indexed and ranked well. So you should not really ever use frames, for example, because they are an impediment to search engine bots and spiders. The two main beneficiaries of excellent nav structure are your visitors plus the search engine spiders. We all want people to stay awhile on our sites, and then bookmark it and actually return. The best time to get everything right with your navigation is in the very beginning when you are creating it. Getting your nav structure set-up properly really is not a hard task, and there is no excuse for dropping the ball.
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