For those of us who work in SEO, website design or copywriting, there are many opportunities in our daily working lives to see what creates successful business websites and what stops run of the mill company sites from turning into great domains.
As someone who writes copy for websites, for me the most frustrating part of the job is witnessing businesses obsess about link building or SEO whilst not putting any energy into the actual content on their website. Many domain owners are so obsessed with what they hope as the silver bullet of search engine optimisation that they ignore all of the sensible and traditional rules of marketing and business . This article will show 5 easy things that companies should remember when they are working on their company site.
(1) Write business page titles that are actionable and exciting.
Sure, it's of use to have keywords in the title page, but even better is a page title that entices the reader and beckons people to the site.Try to get the page title to be equivalent to the type of thing that you would want to read if you noticed it in a periodical.
In addition, see if you can write a lot of the titles to be actionable In other words, use words like learn, explore, search, discover, try, find or buy.While you are constructing the page title, try to inform the reader and potential customer what they will be getting from that particular page.
(2) Make sure the product descriptions and body text are well written.
This might appear to be stating the obvious but people wouldn't believe just how many websites there are out there selling products or services with content that would make you wince.
You've never seen these sites? That's because the content of the sites is so bad and consequently they remain hidden in the depths of search engines, hidden from sight. If you're selling products, make people really want to grab them. What is it, why do I need it? Why does my life feel incomplete without them? Just how would they add to my life? What are their unique features?
(3) Don't be too over the top withproduct descriptions and body text
After having said all of that in the previous point, you also have to remember that your product writing and your site need to be precise, concise and not put off people with low attention spans (there are quite a few such people out there). Try for a balance between charming, well constructed content and not mucking around with on obvious marketing language or business speak. You've got a minute or two to steal your potential customer's attention and convert it to sales don't waste the opportunity. Instead be precise using the traditional system of description, content and headline and then your sales call to action. If people have come to your domainfor payday loans, they don't want poetic language. They want deals, facts and a bargain. If people have come to your domain for cheap van spares, they don't want to read romantic poetry by you, Keats or Alexander Lutchens. Ensure you do what you say you're going to do.
(4) Make certain that each and every page has an obvious way that the customer can get hold of you.
Everyone likes to be able to have access to more information. Have email links on each page. As well as this they like some assurance that there is someone at the end of the phone, that you are a business made up of real people. Have your phone number on the page too. The same applies to access to all your social media links. Place them all around your sites
too. It comforts the customer and holds lines of communication going.
{5} Ensure your website is always running well.
Forget backlinks and SEO
, how about checking your site is fast enough in its actual every day operating and in its click through speed. Test it from as many computers and as many locations as possible. If the site is slow, people will go. If you discover it is slow, talk with your hosting company and also explore around the web for a number of tools which can help you quicken everything up.
After you've finished all of this, by all means think about backlinks and Search Engine Optimisation they are important too. Just don't forget the traditional marketing basics.
Alexander Lutchens is an internet marketer and financial blogger. He likes to write about technology and Search Engine Optimization but nowadays seems to write about finance and payday loans.
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