Saturday, December 17, 2011

How To Fix a Poor Crawl Rate on Your Site



It really is important to get the crawl rate for your website as high as possible. In order to get the bots to crawl your site often, there are certain things that you need to be doing. The size of your site isn't what matters, nor is the age. As long as you can focus on giving the search engines what they want and are able to keep them happy, you can ensure that your ranking will be successful. Sure, it takes time to establish yourself with most of the major search engines.

This doesn't mean, however, that you can slack about the crawl rate of your website. Here are three of the most effective things that you can do to raise the crawl rate of your website.

Your page rank is incredibly important. The higher your website's page rank, the better you will rank for your targeted keywords. Focus on getting a better page rank by getting highly ranked websites to give you backlinks. It is going to take some time before you are able to increase your page ranking but in the long run it is really worth it. Having a high page rank has many advantages. A favored Google listing is just one of those benefits. Slowly but steadily improving the page rank for your site needs to be one of your goals because it really helps in terms of raising the crawl rate for your website.

If you set up a Google Webmasters Tool it's not that hard to adjust the rate your site is crawled. You can increase this rate and have the bots visit your site more consistently. Unfortunately if your account is brand new, you probably won't see this option just yet. It's only applicable for sites that have been around for a while. If you want to increase your site's crawl rating, this is a great way to do just that. While the difference it makes might not be big it can still be immensely helpful.

Ultimately, it's about increasing your crawl rate - how well you do it is up to you.

The frequency with which you update your the content on your blog or your website truly does matter.

Make sure that you update your site regularly with content that is both new and useful. This applies especially to blogs because they are built upon the premise of updating regularly. Even if your update is a small one, it will make a huge difference. If you don't have anything to update, go find something worthy to write about. If you can't find anything worthy, ask another blogger to submit a guest post. Adding content to your website on a regular basis can really help you out with lots of things, even with your SEO efforts. So, if you would like the bots to visit your website more frequently, you need to update it more frequently. Every effort that you put in to get a better crawl rate will prove to be beneficial to your site in the long run. If you know that what you are doing is effective, then that should make you feel better about everything. Once you have a number of solutions in the pipeline, then that is when things will begin to ramp-up for you. Remember that the majority of your success depends on how much 'work' you actually put into in the first place.

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