Learning Facebook Advertising The Right Way

I think at the time of this writing there are close to 600 billion registered users at Facebook, and obviously the site's many avenues for advertising makes that one very attractive place to do some business. This article is more for those who are new to the game, and if not then you still never know when you find something you did not know.

Do not neglect the scientific aspect of advertising which will always be demographic research, testing and optimizing. If you took a reputable copywriting course, you would learn all about this and how to do it the right way. Most or many IM marketers are aware of split testing, A/B type, even though the majority of them do not always bother with it. We think split testing is fun to do because it means we are making our ads more powerful and profitable. With advertising, there are just too many variables and ideas to test out to ever be content without testing.

Here is something to try, and that is combining your ad with your Facebook page reveal tab. You must have excellent content waiting for them in your page, and then the only thing they have to do is "like" it and it is available to them.

So when you get them to your reveal tab, you'll see that they are actually in a highly receptive mode. Remember that your page is under your control, so you have to make it all look good and professional. Bear in mind that you are not home-free after they 'like' you, and you will need to work to create more trust, etc.

Be patient when you're trying to get your ads approved on Facebook, because once you put your ad, it'll get reviewed by humans, which means it can take time before it goes live. So just submit it and get busy with something else rather than letting that bring everything to a grinding halt. But, this is nothing to be concerned about since your ad should be live in about sixty minutes or maybe less. If there is any kind of foul-up, then figure it out and be patient since you will be dealing with folks like your self. Every ad you eventually run will need to speak the language of your audience, and it is your job to make sure your ads do that. If you do not think relevance matters, then run your own tests and find out for your self. If you are just getting your feet wet in this, then do the smart thing and learn as much as you can before you jump into it.

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