Marketing Methods from Steve Heyer CEO

While organizations and corporations give prime value to the concept of teamwork, high-profile CEOs and business leaders prove time and again the value of having one prominent man leading a corporation. Everybody knows how Steve Jobs almost singlehandedly propelled Apple and other big corporate names to worldwide fame. One more possible role model when it comes to leadership would be Steve Heyer CEO.

Heyer is a man who has had a long history occupying executive seats, not just in the hotel industry but also in media. Heyer then went on to occupy the presidential as well as COO positions for the company that makes the drink we all affectionately call "Coke". The man's repute is well deserved: he has established an intriguingly original style of marketing paired with a very practical set of decision-making talents.

Heyer made some intriguing statements early on that dared people in the industry to think of new approaches for a changing market. The beauty of Heyer's activities has been that there is a constant commitment to freshness in them, as may be seen by his work in Coca Cola. His emphasis was on the promotion of creative thinking in the industry.

The confidence with which Heyer marketed Coke was impressive. Other companies could do naught but follow. Heyer insisted that industries should be sensitive as well as reactive to trends that affect the market, and not just trends directly in the market.

The emphasis in Heyer's words was on provision for the march of progress. He said that some of these developments involved "The empowerment of consumers who now have an unrivaled ability to edit and avoid advertising." Heyer argued to his fellows that the business was going the way of personalization, not mass-production, as it were.

The man's notes were verified by time itself, soon after he uttered them. People are indeed looking for more personalized experiences than ever, as he said they would. The market demands products that have the ability to be customized by the owner, from tablets to computers.

This is no longer a time when culture can be imagined as separate from production. Cultural experiences are fast being recognized as integral parts of items and services. Mr. Heyer predicted the emergence of "an experience-based economy, where cultural production is more important than physical production."

This was a few years back, before people came to see how right Heyer was. The economic situation was still better back then. It was also before social networking and similar media channels took off.

Heyer even predicted a shift in the methods of getting music out to consumers, saying that the old methods would soon be useless. According to him, even this industry would be seeing the effects of the trend towards personalized consumption. He said that the very way people used music and other media would be changing.

In addressing people from the media, he, Steve Heyer CEO, reminded them that "I used to be one of you too," and therefore admonished them to redefine the way they did business. Mr. Heyer accomplished great things for Coca Cola. He was responsible for placing a glass of Coca Cola in the hands of each judge in a popular TV talent search show called "American Idol".