Thursday, December 15, 2011

The Right Way to Boost Your Site's Crawl Rate



If you are serious about search marketing and ranking highly, then you must think about how you can effectively elevate your site's crawl rate. When looking at your traffic stats, you can quickly determine how often your site is being read by the search bots. Most small web marketers probably never even consider this important aspect of search engine marketing. But even if your site is not so new, you can turn it around and make the engines love your site. In the article below we talk about three useful tips to help you increase the crawl rate of your website.

Search engines love fresh content and if your site doesn't have it, then you're missing out on getting the search engines to crawl your site. The content on your site plays a major role in helping you succeed. If it's fresh and happening, you obviously are able to invite the bots easily. Plus, coming up with fresh content of your own isn't really all that difficult. Just focus your effort on creating true value for your visitors and you will be absolutely fine. Make sure that your content is 100% up to date. If your pages are really heavy and load very slowly, it is going to affect your site's crawl rate. You need to focus on getting rid of any of the unwanted widgets that might be cluttering up your website or lowering the size of your pages. This is a great way to improve your website's speed. It makes it easy for Google and the other search engines to crawl your site on a regular basis. You should reduce the number of images that are put to use. If you have to use images on your website, then keep the sizes of those images small. Basically, the idea here is to take all of the steps that you can take to make sure that your site loads as quickly as possible.

The rate at which you update your website or your blog content is incredibly important.

Make sure that you update your site regularly with content that is both new and useful. This especially applies to blogs because they are meant to be updated regularly. Even if the update is a small update it can make a big difference. If you don't have anything to update, go find something worthy to write about. If you haven't got that then you need to ask the other bloggers in your niche to write guest posts. Updating your website with fresh content on a regular basis can even help you with your SEO. If you want the bots to come and visit your website a lot then it needs to be updated a lot.

There are a number of good sites out there that have nice content, but still they have a low crawl rate. There is a really simple explanation for this; if you aren't going to work according to the rules set out by the search engines, how can you expect them to crawl your site at a decent rate? Put these tips to work so that you can see a real difference for yourself with your own eyes. You will start to see the number of spider crawls you get through your site go up. You will be able to index your content a lot faster.

And you'll end up getting much better rankings.

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